How AI on a website helps collect customer inquiries
From a visitor’s question to an inquiry in your dashboard: what to ask, what to avoid and what to check after launch.
The inquiry begins with a clear answer
It's easier to leave the phone when the visitor has already realized that the company is solving his problem. The AI widget can first explain the service, clarify the need and suggest the next step. The mere presence of a chat does not guarantee inquiries: the content of the page, the quality of traffic and the usefulness of the answer are important.
Example: the customer asks if it is possible to order a repair of a separate room. The consultant should rely on the real conditions of the company, and then offer a discussion of the details. You can't promise such a service if it's not in knowledge.
Collect the minimum sufficient information
Keep the essence of the request and the agreed method of communication. If a person has already described the task in the dialogue, do not force him to repeat it in a new questionnaire. Check that the contact is really similar to the contact, but do not consider the technical check as proof of its belonging to a person.
Explain who will contact the visitor and why. The data processing conditions must correspond to the real process of the company; the widget does not replace the organization of access to inquiries and the work of responsible employees.
Check the way to the owner
In NEXSTA, inquiries are available in the dashboard, and notifications help to notice a new event. The notification is a signal to open the dashboard, not an independent customer base. The person in charge must see the context and understand what action is required.
Estimate the percentage of useful inquiries, missed messages and the time of the first human response. Do not attribute all sales after installation to AI: compare periods, traffic sources and changes on the website itself.
Continue reading: Answers on the website of services outside working hours. Capabilities of AI employees - On the NEXSTA website.
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